Flipkart has announced that the new feature voice searching available in both language Hindi or English and will help bring new customers to the platform, simplifying their early Flipkart journey.
“With more than 75% of internet users in India coming from non-English speaking backgrounds and a majority of them residing in non-urban, rural areas, it becomes imperative to solve the language barrier for enabling access to the benefits of the internet, including e-commerce,” Flipkart said in a statement.
Flipkart’s voice search will allow customers to discover and buy products using voice commands in Hindi and English and a blend of both languages. The feature will also let users browse through catalogs with commands like “Kala joota dikhana”(show me black shoes).
To enable Voice Search in Hindi and English, Flipkart has deployed a host of technical capabilities such as Automatic Speech Recognition, Natural Language Understanding, and Text-to-Speech for Indian languages. These are built by Flipkart’s in-house engineering and data sciences team.
Once a user gives a command, the automatic speech recognition recognizes the voice and converts it into text. Here, the Natural Language Understanding algorithm tries to identify the intent and entity from the keywords given in the command. These keywords are then picked up by Flipkart’s search engine, which then fetches results for customers.
Flipkart’s Voice Search will work alongside the brand’s existing text-based searches so that longer, more complex voice-search phrases can be understood by the platform, including queries made by users in different accents.
Flipkart trying to enhance market and customer with this feature and it makes Flipkart easy to access in urban or non-English people.
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