After two years of launch in India Spotify app available in 12 languages including Hindi. Spotify made the announcement during its live-streamed event ‘Stream On’ where it announced that the streaming service’s user interface (UI) will be available in 36 more languages.
Including Hindi, 11 Indian languages Spotify app will be available are Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali.
“Spotify is deeply invested in the global audio streaming ecosystem, and aims to become the world’s first true audio platform…We are here for the long term, and there is no doubt that India has been one of our fastest growing and most important markets,” said Gustav Gyllenhammar, Spotify Vice President, Markets and Subscriber Growth.
After Hindi UI Spotify will compete with the JioMusic, Saavn, Gaana. right now, Gaana. But they have more of India's regional languages such as Punjabi, Tamil, Telugu, Bhojpuri, Bengali, Kannada, Malayalam, Marathi, and Gujarati.
There is no specific date of release revealed for support in regional languages yet. On the other hand, despite Hindi UI making its way to the app soon, the lyrics of Hindi songs are not available.
Also, Spotify will represent underrepresented podcasters in India as a part of its “Sound Up” initiative. Original podcasts like I Hear You, Phobia, and Jurm Live will be launched on the platform soon enough.
At the online event, Spotify also announced its premium service, Spotify HiFi which will be made available in select few markets. The new high-end service will offer music in “CD-quality, lossless audio format” so that the listeners enjoy the track as the artist intended it to. There is no word on whether this premium service will make it to India.
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